MEET THE TEAM: Samantha Winfield

art director & graphic designer   |   Website

Meet Samantha Winfield, CoCo & Rico Magazine’s very own Art Director and Graphic Designer.


Tell us about your background and how you got started in your field. 

Since kindergarten I was always that little tomboy running around with paint on her pants and ink on her hands. I loved art from the beginning and would always complete three art projects at school when we were only asked for one. Once I learned a new artistic medium I would always feel a new wave of creativity. Ignoring sleep and my bedtime, I would often spend hours and all night practicing, creating and designing in my room.

Realistically things haven’t changed. After high school I attended Kwantlen University and studied various forms of art, charcoal, oil, screen-printing, figure drawing, design and more. It was there that I decided I wanted to know how to work with all forms of media, and artistic fields I had yet to conquer.

With this goal in mind I enrolled in the Radio Broadcasting Program at BCIT, to learn the art of radio and how to create works of art using sounds, creative writing and voice. From radio I wanted to learn print and it was in the publishing program at Langara College my eyes were opened to graphic design. I knew it was what I wanted to do for the rest of my life.

Learning to design on a computer was a fabulous experience. I had found, for me, an artistic medium that is endless and always changing. Finding my new “love” I started volunteering as a freelance designer creating logos and business cards for anyone who asked. With that experience I was then able to start charging and soon after became the art director for CoCo & Rico Magazine. I still volunteer my time as often as I can and continue to work freelance. I grab at any design opportunities possible to gain experience and for the excitement that every job is unique and a challenge.

I still would love to learn how to work with all forms of media, so maybe one day I will try and tackle film and television. Until then I will ignore my bed time and continue to learn, design and enjoy.

What inspires you?

What inspires me is the world around me. It’s amazing what you notice when you open your eyes, ears and mind to the world around you.

What do you find most rewarding about your job?

When it all comes together and I’m really genuinely happy about the result. I’m a very picky artist and designer and it takes a lot of work for me to finally be happy with a finished product. I always want perfection so when the final design comes together, looks fabulous and pleases everyone involved—that’s when the job is most rewarding for me.

What are you most proud of and why?

I am most proud of the fact that I’m not afraid to try something once, especially when it comes to an artistic medium, work of art or design challenge. I am always willing to make an effort or an attempt; even if I don’t succeed it is always worth the experience and journey.

Where do you see yourself in five years?

I see myself nose-deep in design projects! Designing for the magazine, for myself and for others and hopefully starting a design company of my own! I would also love to have designed a few fonts, since being introduced to typography at Langara College I can’t get enough of fonts. And I’ve starting thinking about designing my own. So who knows, maybe one day some will be available!

Since CoCo & Rico is a local magazine, what is your favorite thing about Vancouver? 

I love the fact that wherever you stand in Vancouver the mountains are always on one side and the ocean is on the other. Our landscape is a constant means of inspiration and a reminder of Mother Nature’s outstanding good looks!

What would you do with a day off?

With a chai latte in one hand and my camera in the other I would take my dog and explore one of our many coastlines or parks, for you never know what you are going to find out and about in Vancouver. I always have my camera in hand to catch that perfect moment and keep it forever. Rain or shine it’s one of my favorite things to do.

What’s your favourite product/item/gadget? 

Hands down, my camera. The Canon PowerShot SX30 IS with 35x optical zoom. I bought it for taking shots of the wildlife in Africa and since returning home it just hasn’t left my hands. I love it!


Contact Samantha at

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